Social Media Marketing is the procedure for gaining attention and web traffic through the social media marketing sites. In this process, usually creative content to reach the masses through publicity from the third-party trusted source should be created in order for people to share the content of these interest with others and develop a vicious chain that would make business cover and go beyond the market audience intended. Every web marketer needs to have a goal, a product, something and a cause to promote through the vast and overwhelming INTERNET. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will donate to reach those goals efficiently and flawlessly until you put your feet on the SOCIAL MEDIA MARKETING Guru status.
The SOCIAL MEDIA MARKETING world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it an ideal vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video gaming, for example, but only individuals that video games is section of their interests. In the event that you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 for his or her wives, but a pair or 2 is not exactly the kind of impact you wish to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we need to know the basic social media marketing sites
Facebook
Holding more than 900 million users, if you’re already a Facebook user this may not be really new to you, but there are numerous features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you would like to provide or the product you’re trying to sell. That way, you can create a data base of people which will share your posts to their friends and for that reason create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or cellular phone get always connected with media in a manner that you should benefit from. People get on Facebook, in any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your business for it to be displayed in the news headlines feeds, and you will be there, constantly doing your brain trick game to the point that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are a good way for folks to communicate in a semi-professional way in terms of quality of content. Quality content is definitely the key to a good writing and therefore, an excellent blogging. There are numerous blogger CMS (content management service) where one can get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of the tricks here’s knowing your audience, your market, who you are targeting and what you need to accomplish with that. Now Personal Development has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is basically, using the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It must be related to your posts and at exactly the same time, you have to make sure you work with a keyword search tool to check on the competition and amount of search this given keyword has. The cheapest the competition and highest amount of searches it gets in per month, the more convenient for you personally. If you were to advertise your website holding a service of technical support chat, you would need to make the keywords very specific so individuals who are seeking your service would find you first. It is, for example technical support for Windows, then you need to include specific words, as going a little more straight to the point. Because the competition will be really high and Windows tech support team is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to take action and you also would rank higher in search engines and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “Technical Support Chat for Windows 7 and XP” you can observe how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you are not linked to won’t steal your chances to be found for people which are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on search engines by including the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in the blog space. There are numerous options to share the content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. It is advisable to look for the options make it possible for them (in the rare case they’re not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.